Flipkart
Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart is one of India’s largest online retail giants. Originally started as an online bookstore, Flipkart quickly diversified into other product categories such as electronics, fashion, home essentials, groceries, and lifestyle products. Today, it stands as a popular shopping destination for millions of Indian consumers.
Website: https://www.flipkart.com/
Social Media Profiles:
- Facebook: https://www.facebook.com/flipkart
- Twitter: https://twitter.com/flipkart
- Instagram: https://www.instagram.com/flipkart/
Ajio
Ajio is a relatively newer entrant in the Indian e-commerce scene. Launched by Reliance Retail in 2016, Ajio focuses primarily on fashion apparel and accessories. Ajio offers a wide range of products from Indian and international brands. Additionally, it has an exclusive line of fashion items not available elsewhere.
Website: https://www.ajio.com/
Social Media Profiles:
- Facebook: https://www.facebook.com/AJIOlife
- Twitter: https://twitter.com/AJIOlife
- Instagram: https://www.instagram.com/ajiolife/
Comparison
Flipkart and Ajio are distinct in their offerings and cater to different market segments. Flipkart has a broader product range, covering almost all consumer goods categories. Ajio, on the other hand, focuses solely on fashion and related products.
Flipkart’s user interface is feature-rich and user-friendly. It offers a detailed classification of products and a plethora of user reviews for better decision-making. Ajio’s interface is more niche, focusing on presenting its fashion products attractively.
In terms of social media presence, both companies are quite active and use these platforms for customer engagement, announcing sales, and launching new products.